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“…helping our clients achieve success by providing professional real estate valuation solutions.”

JC Morgan Company is a real estate appraisal and consulting firm with over 70 years of combined experience. Since 1980, we have been helping our clients achieve success by providing professional real estate valuation solutions.

With offices in Wilmington and Charlotte, North Carolina, we are able to provide valuation and consulting services throughout the Carolinas.


Previous Assignments

  • Air Rights

  • Alton Lennon Federal Building

  • Bank of America Building

  • BB&T Building

  • Belmont Abbey College

  • Bluewater Grill

  • Cape Fear Audi

  • Class A Office

  • CLT/Douglas Intl Airport

  • Golf Courses

  • Landfall Shopping Center

  • Live Oak Bank I

  • Live Oak Bank II

  • Proposed Retail

  • Proposed Riverfront Restaurants

  • Subdivisions

  • Wells Fargo Building

Why Choose Us


JC Morgan Company was founded in 1980 by Jack Morgan, Jr., MAI.  Mr. Morgan has been actively involved in nearly all phases of commercial valuations, both from an analytical, personal investment and development standpoint. Over the years, he has been active in the NC Chapter of the Appraisal Institute and the Carolina’s Chapter of the Counselors of Real Estate (CRE), having held the office of president in both organizations.

Cal Morgan, MAI, SRA, AI-GRS, who established the Wilmington office in 2010, manages the firms overall operations to provide superior valuation and consulting services to our clients. He remains current on and involved in the appraisal and related industries on both a local and state level, and is an advocate for the appraisal profession and the immeasurable value it provides to both the public and its direct users.


Jack Morgan holds the Appraisal Institutes MAI designation.  Cal Morgan holds the Appraisal Institutes MAI, SRA & AI-GRS designations. Both maintain general appraisal certifications for North and South Carolina.

In addition, our appraisers consistently pursue the most up-to-date and advanced education available from the Appraisal Institute, International Right of Way Association (IRWA), CCIM Institute, Urban Land Institute, Lincoln Institute of Land Policy, Association of Realtors and other leading providers.


Our firm has over 70 years of combined experience of real estate appraisal and consulting.  We have successfully provided our services for financing, eminent domain/condemnation, property tax appeal, expert witness, litigation support, acquisition and disposition, property settlement and other purposes, as required.

Quality Over Quantity

To best assist our clients maximize their goals, we continue to focus our business model on the QUALITY of our services as opposed to the QUANTITY of appraisal reports produced.  While we recognize there are appraisal firms that aim to produce high volumes of work, we understand that the markets we serve are often unique and specialized, requiring localized experience and knowledge. Our firm is dedicated to providing each client a customized scope of work based on their individual needs.

CRE Valuation Trends

At JC Morgan Company, we pride ourselves on staying current with the latest valuation trends and techniques.  All of our appraisers pursue the most current and relevant education offered by the Appraisal Institute and other leading real estate and appraisal organizations.

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